5 Proven WordPress Tips and Tricks to Make Your Website Stand out Against the Competition

Do you remember the days when websites required designers to code by hand? Sure, there are still many advanced web designs that require you to code by hand today. But for the average person or small business, WordPress makes building and designing your websites a cinch!
WordPress lets you build beautiful websites with ease whether you have no web page building experience or you’re a designer who dislikes having to code by hand.
If you’re still in need of a website or need to give yours a facelift, you’ll be happy to learn using WordPress is fast and affordable. Here’s how you can use WordPress to make your website stand out against the competition.

About WordPress

WordPress is a content management system that’s open-source, allowing you and others to use WordPress software for free. It’s a tool designed to let you organize and manage the content and layout of your website without needing to code.

WordPress started as a system to help people create blogs. Over time, WordPress’s software evolved to work with website plugins and themes, allowing you to create a fully functional website. Websites you can design in WordPress include sites for business, eCommerce, resumes, portfolios, blogs, and much more.

WordPress Tips and Tricks

First impressions are everything, and that’s hugely true with a website. A site’s design is what will interest or scare your visitors, regardless of the quality of your content. If you want your website to stand out, check out these 5 WordPress tips and tricks.

1. Find a Customizable Theme

After you set up your web hosting and WordPress login information, the first thing you’ll need to do is pick a theme. A theme is a ready-made webpage or site that lets you insert your content. While it sounds easy, finding the right one can be difficult.
There are thousands of WordPress themes, and each one serves a different purpose. Of course, looking good is an important part, but functionality and how you’ll use it is even more important. You need to take the time to determine what your site is for, how you’ll use it, and what functions it needs to have.
For example, an eCommerce business needs a way to share the products they sell, let shoppers save items in a cart, and a secure check-out process. A restaurant will need a place for their menu, store hours, and a contact page for reservations.
Even if you can’t find the perfect theme, there are thousands of plugins that can help meet your website needs. As you search for themes, check out reviews and test the sites out. Once you find one that looks and feels good, you can start customizing it.

2. Use a Page Builder Plugin

A page builder plugin is a tool that lets you easily customize elements in your WordPress site. They are a must for anyone in need of a simpler way to edit and customize their site. You can change images, backgrounds, fonts, logos, menus, and more.
There are many page builder plugins with different user interfaces and capabilities. Most are free but have a limited selection of editing tools. If you want to create more advanced designs, animations, and more, you’ll want to consider the “pro” options of the page builder plugins.

3. SEO is Your Friend

SEO or search engine optimization is a way for search engines to discover and read the content on your site. From there, search engines will list your site on the results page of a search, allowing others to find you. The better your SEO, the better your search rankings will be on search engines.

Start by finding the right keywords. Check out Google AdWords to see what keywords your competitors are using. You can use similar keywords throughout your website in headers and the content.

Make sure you use keywords naturally and don’t overuse them. The goal of your site is to offer quality content and retain visitors, not overstuff your site with keywords in the hope people will find it.

Good quality content also encourages visitors to share it on social media or their sites, leading to more views. SEO plugins can also improve your site’s SEO.

4. Have a Static Homepage

The first place your visitors will see is your site’s homepage. It should match your brand, share a little about your business, and the purpose of your website.

Whether you’re a blogger, artist, business, or something else entirely, a static home page is a must. Why? Because people are likelier to trust a site that shares what it’s about.

As you design your homepage, make sure design elements such as color, font, and imagery matches the design choices you make throughout your site. You may also want to include a way for visitors to contact you, social media links, and a call to action. Doing so builds trust and boosts brand awareness.

The goal of your site is to offer quality content and retain visitors, not overstuff your site with keywords in the hope people will find it.

5. Customize Your Site

This might sound like a no-brainer, but there are many people out there who pick a theme and simply add their content without changing the design. Sure, this is an option, but it won’t make your site stick out from the rest. Of the many WordPress tips and tricks, customizing your site is a top priority.
Customizing your site means you’ll need to add your imagery, change the fonts, and add your content. Visitors and your competition can tell whether you have customized your site to fit your brand.
Font alone adds a lot of character to the site. Take your time looking for a font that is legible, fits your company’s branding, and looks good.
As you customize your site, keep the feel simple and to the point. This will make the user experience more pleasant as visitors will be able to use your site with ease.

Of the many WordPress tips and tricks, customizing your site is a top priority. Customizing your site means you'll need to add your imagery, change the fonts, and add your content.

Make an Impact With Your Website

With these 5 handy WordPress tips and tricks, your site is sure to stand out from your competitors. Your site will be easy to use, look great, and invite visitors to return again and again.

Have questions or want to learn more? Let’s get in touch and start planning how to make your website go from just okay to great!

 
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