Did you know that, as of 2019, around 1/3rd of the internet is powered by WordPress? That’s a statistic that is only going to continue to rise over time, as WordPress is one of the easiest to use content management platforms available today.

One of the biggest reasons why WordPress users are so in love with the platform is the number of plugins that are available to download. These plugins make doing somewhat complex tasks, like creating and managing email marketing content, simple and easy.

But because there are so many plugins available for download, deciding which plugins are right for you can be a bit overwhelming. And all that time you spend trying out different plugins is time you could be using to do other things to help your site grow.

So if you’re curious to know which plugins are the best for WordPress email marketing, you’ve come to the right place! In this article, we’ll break down a few of the best email marketing and newsletter plugins available on WordPress, and tell you what each one does best.

Now then, let’s get started!

The MailChimp Plugin

MailChimp is a large email marketing platform with around 800 employees. So it’s not surprising to see them put their resources to good use and make an awesome WordPress plugin that more than gets the job done.

Now, you will need to have a MailChimp account to link your MailChimp plugin to. But that account, much like the plugin itself, is completely free, so that shouldn’t be an issue.

Once you have MailChimp, you’ll be able to easily send routine emails to your subscribers with the click of a button. Signing up for your email newsletters is super easy, too, and MailChimp is even mobile-friendly, which is a huge plus.

If you ever have any problems, MailChimp’s customer service team is elite, which isn’t surprising when you factor in the scale of the company.

There are paid upgrades available, should you decide you want to pursue them later on. With that being said, the free version should be more than enough to get the job done.

The Newsletter Plugin

If there’s one negative to MailChimp, it’s that the platform isn’t designed with WordPress in mind. Sure, setting things up isn’t that difficult, but it isn’t as simple as the other choices on this list.

Newsletter, in particular, is quite easy to set up and was designed from the ground up with WordPress in mind. You’ll get an easy-to-use platform that is mobile-friendly and has great customer support, all for free.

With Newsletter, you can have unlimited subscribers, which allows you to future-proof your setup. Once again, there are paid upgrades, but these aren’t necessary and won’t prevent you from getting the results you’re looking for.

The Email Subscribers and Newsletters Plugin

The plugin on this list with the longest name, to no surprise, packs the most features. Seriously, this plugin does just about anything you can ask for, and even has a few more features behind paid upgrades, should you choose to go that route.

Outside of the standard features that you can expect, you’ll have access to some pretty in-depth analytics. Knowing things like when an email was opened can help you tweak your community-building strategy, allowing you to get the best results.

Also, you can create a widget for your site and design professional newsletters in minutes, all inside of the plugin itself.

If there is one downside, it’s that user interface. Because the plugin has so many features, it can be a bit overwhelming to look at, especially at first. So if you’re looking for something simple and easy to use, this may not be the best choice for you

The MailPoet 3 Plugin

The MailPoet 3 plugin, as you’ve probably guessed, does pretty much the same things that the other plugins on this list do. But where it really shines is with its email and newsletter creation suite, which is the best available today.

With MailPoet 3, you’ll have access to tons of awesome and creative templates. You can use these templates to create emails and newsletters for your subscribers that will keep them coming back for more content.

Because MailPoet doesn’t offer as many features as other plugins on this list, the user interface is pretty simple to navigate. Their customer service is outstanding, too, so if you have any problems you can rest assured knowing they’ll be addressed quickly.

The biggest issue with MailPoet is that you’re limited to 1,000 subscribers with their free version. So if you plan on going this route, know that you will have to upgrade down the line when you get close to that 1,000 subscriber mark.

But if actually creating engaging newsletters is something you struggle with, and you want a little help, you can’t beat MailPoet 3.

The Best WordPress Email Marketing Plugins

Well, there you have it! Those are a few of the best WordPress email marketing plugins, including a few details about what makes each of them so special.

Remember, if you need help creating content, MailPoet 3 is the best choice for you. If you have content covered, and just want a simple way to send emails out in bulk, Newsletter is the plugin you’re looking for.

Regardless of what it is you’re trying to accomplish, you should have no trouble getting the job done using one of the plugins on this list!

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