Top 5 Proven Ways to Increase Shopify Conversion Rates
Wondering how you can improve your Shopify conversion rate? Optimizing your site to improve the conversion rate is an ongoing process, but we’re here to help get you started.
To start seeing less page and cart abandonment this year, keep reading. In this guide, we will go over some pro tips that can help you optimize your site so that you can boost your profits in no time.
1. Hone in on Homepage Design
Your homepage is often the first place a user lands, making it a very important part of the first impression website visitors get of your brand. It’s the jumping-off point in which users can get a clear understanding of your brand and your products and then continue to other pages to accomplish their goal. Your homepage is like your website’s storefront.
For this reason, you want to make sure you are reeling customers in by capturing their attention and igniting their curiosity. Your homepage should be both inviting and easy to navigate. You should make sure all elements of the home page are visually appealing and provide a consistent experience.
This should all work together to achieve your overall goal: to entice people to explore your site and find the products they want to purchase. To design an effective website, you will want to make sure it is as simple and minimal as possible. You don’t want to turn website visitors away by overwhelming them with a busy homepage filled with too much text or too many images.
Instead, create a clean and straightforward design that is in line with your brand and is visually appealing. Make sure your text is simple and straightforward with a clear call to action that will lead website visitors where you want them to go. On your homepage, it’s best to include a single image or a slideshow of images showcasing a new collection, a current promotion, or your best selling products.
Ultimately, you want to ensure that your website is incorporating minimal design while also making sure your website visitors have all the necessary information they need to learn more about your products, brand, and services.
Your homepage is like your website's storefront. For this reason, you want to make sure you are reeling customers in by capturing their attention and igniting their curiosity. Your homepage should be both inviting and easy to navigate.
2. Gain Social Proof With Testimonials, Badges, and Product Reviews
Any testimonials, badges, reviews, or awards you can display on your homepage will allow you to establish some trust behind your brand from the get-go. This will allow you to build some credibility and social proof around your brand, making your website visitors more comfortable purchasing with you.
Many customers need social proof to quell their doubts or hesitation about purchasing a product. Great reviews can convince customers that they will be purchasing a high-quality product that will provide them value. This also helps them make more informed decisions when it comes to what size or color of an item would be best for them.
3. Perfect Your Product Pages
If you want your website visitors to purchase your products, you need to make sure your product pages are doing the selling for you. Your product pages need to clearly display the value that purchasing the product could offer the customer. The better your product pages are at displaying your products, the less room there is for the consumer to experience doubt or frustration.
A key factor of product pages is the images of your products. You want to make sure your images are as high-quality as possible and that you show images of your products from multiple angles. Try to include images that evoke the accurate feel, size, and look of your products.
A product video that shows the item in use is an added bonus for customers that want to imagine how they will use the product in their real lives. You also want to provide your customers with all the information they need regarding your product.
Additionally, let customers sign up to receive notifications when a product they are interested in is back in stock. This will increase the chances that they come back to make a purchase with you. Another way to give your customers more honest information on your products is to display your product reviews right on the product pages.
The better your product pages are at displaying your products, the less room there is for the consumer to experience doubt or frustration.
4. Entice Your Website Visitors
As soon as a customer lands on your homepage, you want to find a way to entice them, which you can often do by evoking a sense of urgency. Use welcome bars or popups to offer website visitors discounts or special offers, such as a percentage off their first purchase or a special gift for subscribing to your newsletter. This is a great way to retain the attention of your website visitors, allowing you to increase the chances of turning them into a customer.
5. Transparency Is Key
Be transparent on your website in order to avoid misleading your customers. For example, be upfront about your prices, shipping costs, out of stock products, and delivery time. You don’t want to mislead customers with unexpected details, such as shipping costs that could cause them to abandon their cart.
You should also work to display your return policy clearly on your site. This helps your customer feel more confident about buying online with you, as they know what they can do to return or exchange the item if it doesn’t work out for them once they’ve received it. This allows you to relieve a customer’s concerns about what to do if a product isn’t to their satisfaction.
Be upfront about your prices, shipping costs, out of stock products, and delivery time. You don't want to mislead customers with unexpected details.
Optimize Your Shopify Conversion Rate
In order to optimize your Shopify conversion rate, make sure you have tackled all the important tips in this guide. Make your Shopify website as successful as possible with the advice above starting today.